The Reign of the Informed Shopper

The Reign of the Informed Shopper” is an article I wrote for my previous company which was published on their website. This blog post discusses growing competitive advantage of customers in this technological era, specifically with the use of Comparison Shopping Engines (CSEs). As a Gen Y consumer I use all the internet has to offer when trying to find a bargain and these days there is an endless source of information available. Retailers and vendors need to ensure they are at least being considered when consumers are weighing up their options to buy a product. Click HERE for the full article!

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Posted in Online Shopping

Social Media facts, figures and statistics of 2013

Social Media facts, figures and statistics of 2013

Here is an interesting infographic done by Digital Insights that covers all latest Social Media facts, figures, numbers and statistics of 2013.  Some of my top facts are:

  • 74% of marketers believe Facebook is important for their lead generation strategy
  • 28% of Retweets on Twitter are due to inclusion of “please RT!”
  • 40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities
  • 42% update their profile information regularly on LinkedIn
  • Every second 8000 users like some or other photo on Instagram
  • 80% of total Pinterest’s pins are re-pins
  • 4.2 billion people use mobile device to access social media sites
  • Social media generates almost double the marketing leads of trade show, telemarketing, daily mail, or PPC
  • More than 23% of marketers are investing in blogging and social media
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Posted in Social Media

Top 16 Social Media Fails of 2013

Top 16 Social Media Fails of 2013

An interesting and hilarious compilation of companies who showed us how not to use social media in 2013. It’s good to know even large companies are still learning how to best use this medium to communicate with customers. Some blunders were because of account hacking but interesting to see how one tweet can cause large out rages. Personally the Starbucks live stream of tweets for Christmas was my favourite!

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Posted in Social Media