“The Reign of the Informed Shopper” is an article I wrote for my previous company which was published on their website. This blog post discusses growing competitive advantage of customers in this technological era, specifically with the use of Comparison Shopping Engines (CSEs). As a Gen Y consumer I use all the internet has to offer when trying to find a bargain and these days there is an endless source of information available. Retailers and vendors need to ensure they are at least being considered when consumers are weighing up their options to buy a product. Click HERE for the full article!